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TELEPHONE |
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USA : 404-492-6654
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INDIA : 079-40030448
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FAX |
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+91-79-40030448 |
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MAIL |
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pollux@polluxsoftech.com |
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SUBMIT QUICK QUOTE |
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Advertising & Media |
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Companies often look to advertising as a way of boosting sales by increasing the
public's exposure to a product. Most companies do not have the staff with the necessary
skills or experience to create effective advertisements; furthermore, many advertising
campaigns are temporary, so employers would have difficulty maintaining their own
advertising staff. Instead, companies commonly solicit bids from ad agencies to
develop advertising for them. Next, ad agencies offering their services to the company often make presentations. The real work for ad agencies begins when they win an
account. Various departments within an agency-such as creative, production, media,
and research-work together to meet the client's goal of increasing sales.
There is no doubt that the Internet is shaking up distribution channels and disrupting
the status quo in every category of the Advertising & Media Industry. But it
is only recently that Advertising and media services companies are—for the first
time since the advent of the Internet boom—approaching the Internet and its many
distribution and profit opportunities with prudence.
Pollux has built a complete application suite covering the Client Servicing Application,
Financial Application and Customer Relation Management Application for one of the
largest advertising agencies in India who has always been on the forefront of technology.
All its users are very much aware of the importance of computerization. They were
among the pioneers in Paperless Office Automation in India.
The Client Servicing Application is developed for the automation of their Client
servicing activities and operations giving an edge over its competitors, as they
is able to furnish lots of information, which is important to handle and implement
a campaign, and also make the client comfortable by planning and scheduling each
minute activity of the campaign. It also takes care of the Branch operations between
New Business development to Client Billing and Supplier Invoice passing.
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